The American Gaming Association (AGA) recently released the results of a survey regarding the upcoming Super Bowl LVIII, revealing that approximately 26% of the American adult population, which equates to around 68 million people, are expected to place bets totaling a staggering $23.1 billion on the highly anticipated game.
This figure reflects a significant increase from last year’s $16 billion in bets and has been attributed to the growing number of states where sports betting is now legal. The survey, which was based on a sample of 2,204 adults, also found that 42.7 million American adults are likely to place traditional sports wagers online, at retail sportsbooks, or with a bookie, representing a 41% increase from the previous year. Additionally, 36.5 million individuals are planning to bet casually with friends or as part of a pool or squares contest, which marks a 32% increase from 2023.
The AGA also emphasized that an increasing number of bettors are choosing to place their bets with legal sports betting operators, with 28.7 million adults, or 11% of the adult population, intending to utilize a regulated US sportsbook for their wagers. Furthermore, the survey revealed that 47% of bettors are leaning toward betting on the Kansas City Chiefs, while 44% are planning to bet on the San Francisco 49ers.
AGA’s president and chief executive, Bill Miller, highlighted the growing interest in sports betting in America and stressed the importance of player protection. He announced the AGA’s commitment to investing in responsible gambling tools to ensure the safety of bettors. In line with this, the survey found that 75% of Super Bowl bettors have seen responsible gambling messages, and 47% of all American adults have encountered responsible gambling ads at least once in the past year, indicating an increase from the previous year.
During Super Bowl week, Miller will be partnering with ex-NFL professional and current Fox Sports Big Noon Kickoff host, Mark Ingram II, to discuss the state of sports betting in the US and the importance of safer gambling. Ingram expressed his excitement about the partnership and emphasized the importance of responsible wagering.
It is worth noting that sports betting is now legal in 38 states and Washington DC, providing legal betting access to more than 67% of all adult Americans. The figures from the survey indicate a significant increase in the popularity of sports betting and emphasize the importance of responsible gambling practices.