Sportradar’s Alpha Odds Tool Boosts Client Profits by 10% in 2023
Sportradar has announced that its Alpha Odds tool has significantly increased its clients’ profits by an average of 10% in 2023. The automated odds recalculation tool, which was launched in 2022, has been used by over 60 betting operators worldwide.
The Alpha Odds tool is designed to generate bespoke betting prices that take into account the gambling companies’ risk exposure and liabilities. It utilizes AI capabilities and pricing models to provide reliable probability predictions, allowing operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds maximizes trading efficiency in line with the trading strategies of Sportradar’s operator partners.
To demonstrate the reliability of the tool, Sportradar analyzed 17 million betting tickets across 60 of its clients, showcasing the effectiveness of the artificial intelligence models within the odds recalculation service. The analysis revealed that Alpha Odds delivered an average trading efficiency improvement of 11% for clients compared to the performance of conventional odds products. This improvement was attributed to Alpha Odds’ real-time betting price adjustments, which helped stabilize clients’ trading operations.
In addition to its performance, Alpha Odds’ financial reconciliation aspect was independently certified by auditors PwC, achieving the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems. This certification attests to Sportradar’s robust computational practices and provides visibility into the processes behind Alpha Odds.
Darren Small, Sportradar’s senior vice president of managed trading services (MTS), emphasized the transformative impact of Alpha Odds on betting markets since its launch in 2022. Small also highlighted the recent certification as a validation of the tool’s effectiveness and as a sign of Sportradar’s trustworthiness as a company that partners can rely on.
To further demonstrate its commitment to providing high-quality data services, Sportradar extended its data deal with kwiff, the super-charged betting service.
Overall, Sportradar’s Alpha Odds tool has proven to be a valuable asset for betting operators, delivering substantial increases in profits and demonstrating transparent and accurate financial practices through independent certification.