MGM Resorts’ partner, BetMGM, and Premier League Darts have announced a major sponsorship deal that will last until 2024. BetMGM will be the new title sponsor of the BetMGM Premier League, a popular darts tournament that takes place between February and May.
During the 17 league nights, eight skilled darts players will compete for a chance to progress to the Play-Offs at the end of the season. The top four players will then compete in the Play-Offs. Additionally, there will be mini-events sponsored by BetMGM on each of the 16 league nights.
According to Matt Porter, the chief executive of the Professional Darts Corporation, the Premier League is expected to attract large live audiences and a significant global television audience during the four months of competition. The partnership with BetMGM as the new title sponsor is seen as a major boost for the Premier League.
BetMGM’s UK director, Sam Behar, expressed excitement about the new partnership, describing the Premier League Darts as “an exciting and entertaining event.” Behar also mentioned BetMGM’s anticipation for an action-packed year for the Professional Darts Corporation and their brand.
The BetMGM Premier League will begin in Cardiff on February 1 and continue in 15 other locations, including Berlin, Glasgow, Newcastle, Exeter, Brighton, and more. The Play-Offs will be held in London.
In addition to the Premier League Darts sponsorship, BetMGM has recently announced ambitious growth plans for 2024 and a new agreement with Realistic Games.
The new sponsorship agreement between BetMGM and Premier League Darts is expected to give both the darts tournament and the sports betting company significant visibility and growth opportunities in the coming years.