The rapidly growing sports gaming and media company, Betr, has announced ambitious plans for the upcoming year. The company has confirmed its intentions to expand across the United States after securing multiple sports betting market access agreements.
Betr’s beta product, known as V0, is currently live in Ohio, Massachusetts, and Virginia. However, the company is gearing up to launch V1 of its Sportsbook product in several states before the start of the 2024 NFL season.
The company’s expansion plans include launches in Pennsylvania, Kentucky, and Colorado, where Betr has secured market access for its sportsbook. In Pennsylvania, the company has also secured iGaming market access, opening the door for its first online casino launch. However, Betr will need approval from the state’s gambling regulator before launching Betr Casino in Pennsylvania.
Betr’s expansion into the online sports betting market in Kentucky was facilitated through a deal with the Eastern Band of Cherokee Indians, who have also acquired a stake in the company. Additionally, a partnership with Boulter Developments has granted Betr access to the online sports betting market in Colorado, pending approval from the Colorado Division of Gaming.
CEO and founder Joey Levy expressed excitement about the upcoming launch of V1 Sportsbook and Betr Casino, as well as the expansion of Betr Picks, the company’s real money fantasy sports product. Betr Picks is currently live in over 20 different states, and Levy is confident in the company’s strategies for rapidly scaling a new real money gaming business in the US.
Looking ahead to 2024, Levy anticipates replicating the success of Betr Picks for Betr Casino and Betr Sportsbook, with plans to establish a solid foundation for four separate business units by the end of the year. Overall, Betr is positioning itself for significant growth and expansion in the sports gaming and media market.