Last year, Betty launched its female-focused online gaming platform in Ontario, Canada after securing a license from the Alcohol and Gaming Commission of Ontario. Throughout the year, Betty raised $7 million. Now, the company has raised an additional $5 million in pre-series A funding led by CEAS Investments.
The latest funding round saw participation from globally recognizable companies including Powerhouse Capital, HappyHour, and Courtside Ventures. This new funding will be used to improve live operations, propel customer engagement, and upgrade the platform from Midnight 1 to Midnight 2.
Betty is dedicated to engaging with female audiences and delivering unique entertainment experiences. The platform also focuses on community-based play, gamification, and transparency and retains female players at a rate three times higher than its competitors.
Robin Reed, Managing Partner at HappyHour, praised Betty’s efforts to engage and retain female players while ensuring exceptional experiences. He expressed excitement in supporting their growth and differentiation in the market.
Salim Mitha, Managing Partner at Powerhouse Capital and former EVP for Playtika, highlighted Betty’s use of best practices in the online gambling sector, which has contributed to the company’s success in revenue and customer engagement.
Overall, Betty’s latest funding and recognition by industry leaders demonstrates its commitment to providing a top-tier online gaming experience for its female audience.