Kambi Group Partners with Bingoal for Multi-Channel Sportsbook Deal
Kambi Group has announced a new partnership with Bingoal, a prominent Belgian online and retail gambling and betting operator, to provide a multi-channel sportsbook solution. This deal will see Bingoal utilizing Kambi’s market-leading Complete sportsbook across its retail and online business in both Belgium and the Netherlands.
As part of the agreement, Bingoal will replace its current sportsbook provider with Kambi’s superior sports betting technology and services. The Complete sportsbook will be seamlessly integrated with Bingoal’s proprietary player account management system, empowering its online and offline operations in the region.
The partnership will also see Kambi’s sportsbook go live across 350 betting shops in Belgium, strengthening Bingoal’s position in the market. In addition to the advanced sportsbook offering, Kambi will also provide innovative products and solutions, including the popular Bet Builder tool.
Bingoal’s decision to select Kambi as its new sportsbook provider was influenced by Kambi’s impressive track record with existing partners across Europe, including in Belgium and the Netherlands. The new Kambi-powered sportsbook is expected to launch in the second quarter of 2024.
Joeri Impens, CEO of Bingoal, expressed his excitement about the collaboration, citing Kambi’s high level of performance and innovation as crucial for fulfilling Bingoal’s sportsbook ambitions in the region. Similarly, Kristian Nylén, Kambi’s co-founder and CEO, praised Bingoal as an established European operator with a strong brand and a legacy of industry success spanning over three decades.
Nylén also highlighted that the partnership further solidifies Kambi’s position as the sportsbook provider of choice in regulated European markets. He expressed eagerness to support Bingoal in driving its online and retail success to new heights.
In a separate development, Kambi also announced a $3 million share buyback program, set to run until May, to be conducted on the Nasdaq First North Growth Market in Stockholm.