Bobby Longhurst Joins EveryMatrix as Group Chief Commercial Officer

EveryMatrix, a leading B2B technology provider, has recently appointed Bobby Longhurst as its new Group chief commercial officer (CCO). Longhurst, who brings a wealth of experience to the role, will be replacing Stian Hornsletten, who will be transitioning to the position of chief executive officer of the Games division at the beginning of next month.

This announcement is part of ongoing changes to EveryMatrix’s executive team. Longhurst’s appointment comes shortly after Nikolina Gabelica was named head of lottery, further bolstering the company’s leadership. EveryMatrix Group CEO Ebbe Groes expressed his confidence in the new appointment, emphasizing the company’s dedication to attracting leading industry talent and the long-term dividends it will pay. Groes lauded Longhurst’s expertise and expressed hope that the new CCO would contribute to the company’s sustained growth, describing the appointment as a means to expand the company’s reach across new and existing verticals.

The B2B provider’s impressive Q3 2023 results signal that Longhurst’s new role as CCO will be dynamic and challenging as the company prioritizes its North American expansion. EveryMatrix recently announced a new partnership with gaming giant Caesars Entertainment, agreeing to supply its content for Caesars Sportsbook & Casino and Caesars Palace Online Casino.

Longhurst enters EveryMatrix with over 15 years of experience, including roles in venture capital, human capital acquisition, and the gambling sector. His foray into the gambling sector began in January 2017 when he joined B2B trading and pricing service provider Sporting Solutions. Longhurst expressed his excitement about joining EveryMatrix, citing the huge opportunities on the horizon across all major business units and products following the company’s recent success.

The company’s recent series of strategic appointments and management reshuffles demonstrate its commitment to strengthening its position in the dynamic and competitive iGaming landscape. EveryMatrix aims to leverage the expertise and leadership of experienced professionals like Longhurst to maintain its impressive 2023 momentum and achieve even greater success in the new year.