BoyleSports Appoints Michail Koutsoukos as Head of Customer Engagement

BoyleSports, an Irish gambling company, has appointed Michail Koutsoukos as its new head of customer engagement, strengthening its leadership team with his wealth of industry experience. Koutsoukos, who has held leadership positions in the gaming sector for a number of years, expressed his excitement about joining BoyleSports on his LinkedIn account.

Based in Gibraltar, Koutsoukos will play a crucial role in helping BoyleSports solidify its position as a major player in the gambling industry. His extensive background includes leadership roles at two of Europe’s largest gambling companies. At Kindred Group, he served as head of customer communications, head of customer campaigns, and head of customer strategy over a period of four years. During his time at Kindred, Koutsoukos honed valuable iGaming-related skills while working from the company’s London office. Following his tenure at Kindred, he joined Kaizen Gaming, a Greek gambling powerhouse, where he served as head of lifecycles and later as director of CRM.

In addition to his roles at major gambling companies, Koutsoukos has also served as a self-appointed consultant for two years and spent nearly 13 years at De Agostini Editore, an Italian publishing group. His diverse experiences have provided him with a deep understanding of the gambling industry from various angles.

BoyleSports has been making significant moves in the industry, as evidenced by its advertising compliance deal with Rightlander, a provider of marketing compliance services and tools. Through this partnership, Rightlander will equip BoyleSports with advanced monitoring technology to ensure that its digital advertising content complies with all regulatory requirements. Additionally, the company extended its partnership with 20SHOTS, a firm specializing in free-to-play games designed to enhance player engagement.

With the addition of Koutsoukos and recent strategic partnerships, BoyleSports is poised to continue its growth and success in the gambling industry.