The Irish gambling company, BoyleSports, has announced a new partnership with Horse Racing Ireland (HRI) Racecourses, the entity responsible for managing racecourses across the country. The partnership is set to last for three years, until 2027.
As part of the agreement, BoyleSports will continue to sponsor the Irish Grand National, a prominent racing event in Ireland. Additionally, the company will be the official betting partner for the Leopardstown summer series. Other sponsorship arrangements include the Grade Three Joe Mac Novice Hurdle and the Grade Two Webster Cup Chase.
The renewed partnership with BoyleSports will solidify the Irish Grand National as the richest race in the Irish National Hunt calendar, with a prize pool of €500,000 ($543,000). The company’s commitment as the principal partner of the Fairyhouse Easter Festival will also see them sponsor two additional races over the Easter weekend.
BoyleSports’ CEO, Vlad Kaltenieks, emphasized the company’s support for Irish racing, stating that racing is deeply ingrained in the Irish DNA, and they are pleased to continue backing the sector. HRI Racecourses’ CEO, Paul Dermody, expressed gratitude towards BoyleSports for their continued support and extension of multiple sponsorship agreements.
However, BoyleSports has actively opposed Ireland’s proposed gambling reforms and has warned that it may leave the Irish sector in response to the potential gambling ads ban. Irish Minister, James Browne, has criticized these actions, labeling them as scaremongering and misinformation attempts.
In a separate development, BoyleSports has expanded its leadership team by appointing Michail Koutsoukos as the head of customer engagement. This move comes as the company continues to assert its presence in the Irish betting sector.
The partnership between BoyleSports and HRI Racecourses signifies a significant collaboration within the Irish racing industry, further solidifying the company’s position as a key player in the sector.