Gaming Innovation Group (GiG) has announced the extension of its deal with long-term partner Casumo. Under the extended agreement, GiG will continue to provide the online operator with its robust iGaming platform until 2027.
The expanded deal will also see GiG injecting its innovative suite of solutions into Casumo, providing its Dunder brand with many opportunities to grow and evolve. This includes GiG’s enhanced new frontend and marketing managed services, which encompass customer relations management, search engine optimization, affiliate management, and casino lobby tools.
The Dunder brand will leverage GiG’s advanced AI-led capabilities to reinforce its decision-making abilities and secure access to intelligent data insights. This will allow the operator to bolster its acquisition and retention rates, expanding its overall footprint.
Casumo will also continue to rely on GiG’s cutting-edge account and commercial support. The company’s profound experience in the sector will help Casumo’s brand scale up its business and operations across many core markets.
GiG’s chief business officer, Andrew Cochrane, expressed his anticipation and expectation for the Dunder brand, highlighting the team’s mission to drive sustainable growth and profitability of their partners through product innovation, scalable technology, and quality of service.
Meanwhile, Casumo’s chief operating officer, Tim De Borle, praised the partnership and the opportunities it has provided to the Dunder brand. He expressed excitement about taking full advantage of the opportunities and being impressed with the commitment to service management and innovative product development from the GiG team.
In related news, Casumo recently enhanced its responsible gaming and anti-money laundering capabilities through a deal with Neccton. This move demonstrates the ongoing commitment of both GiG and Casumo to providing a safe and enjoyable gaming experience for their users.