In anticipation of Super Bowl LVIII, TUMS, a popular antacid brand, has partnered with DraftKings, a leading betting and gaming operator, to introduce TUMS Prop Bites, a new free-to-play game. The game allows fans to make their food picks and compete for a share of a $10,000 prize pool.
The game, which launched earlier this week, will be available until February 11, 2024, the day of Super Bowl LVIII. After that, the game will close, so fans are encouraged to make their picks before kickoff. To add to the excitement, DraftKings and TUMS will host the TUMS Prop Bites Food Casino at Circa Stadium Swim in Las Vegas on February 9, 2024. The event will run from 12 PM to 6 PM and will feature comedian Desus Nice. Attendees will have the opportunity to play games for free and win various prizes.
In addition to hosting the TUMS Prop Bites Food Casino, comedian Desus Nice has been appointed as the Official TUMS Prop Bites Tipster. He will participate in social media activations and digital content leading up to the Big Game.
Jay Danahy, DraftKings’ head of brand partnerships and operations, expressed the company’s excitement about the collaboration with TUMS. He emphasized the importance of the Super Bowl for DraftKings and how TUMS Prop Bites provides a way for food fans to engage in the competitive action on game day. Jissan Cherian, TUMS’ senior director of digestive health, also expressed enthusiasm for the collaboration, highlighting how the game offers another form of entertainment for football fans.
The launch of TUMS Prop Bites and the upcoming TUMS Prop Bites Food Casino promise exceptional experiences for both sports and food fans as they gear up for Super Bowl LVIII.