FairPlay Sports Media (FPSM) Rebrands Amid Expansion Plans
FairPlay Sports Media (FPSM), formerly known as Oddschecker Global Media, has announced its rebranding in line with its ambitious plans for expansion. Backed by Bruin Capital, the leading sports betting publishing group has revealed its new identity as FPSM.
The rebranding comes hot on the heels of the company’s recent acquisition of SuperScommesse, an Italian sporting network, and is part of its strategic move to expand across the United States. FPSM aims to level the playing field for all sports bettors by focusing on aspects such as pricing, payouts, bonusing, and intelligence.
The company has also expressed its commitment to delivering tools and technology through its established brands such as SuperScommesse, Whoscored.com, and oddschecker, while also emphasizing its plans for further global expansion.
Stuart Simms, FPSM’s group CEO, emphasized that the rebranding signifies more than just a change in name. He believes that it will enable the company to empower its customers in the sports betting arena and bring added value to its partners through the use of its innovative betting technology.
Simms also highlighted the company’s recent strategic acquisitions and predicted that the rebranding, coupled with the focus on BetTech, will bring benefits for FPSM’s partners, particularly in the US market.
With over 10 years of experience in leading sports and commerce companies, including XLMedia, Rakuten, and Microsoft, Simms is seen as the perfect fit for the role of group CEO at FPSM.
The rebranding of FairPlay Sports Media marks an important step in the company’s journey as it seeks to solidify its position as the world’s most significant sports media network, powered by sports fans, bettors, and its market-leading BetTech platform.