FanDuel Group, the leading online gaming and sports entertainment company in North America, has announced a significant partnership with renowned casino content creator Vegas Matt. The details of this new collaboration were revealed on Thursday. Under the terms of this exclusive deal, Matt will serve as an Ambassador, promoting FanDuel Casino and emphasizing the importance of responsible gambling.
As an Ambassador, Matt will create content highlighting the features of FanDuel Casino and engage in various activities such as giveaways, live streams, and educational sessions on responsible play. He will deliver exclusive content through his digital channels, including YouTube, Facebook, Instagram, and TikTok, while also promoting responsible gaming content and encouraging the use of the tools provided by FanDuel. Furthermore, Matt will participate in exclusive events for FanDuel customers as part of this partnership.
FanDuel Casino, known as the fastest-growing online casino, is currently available in five US states: Michigan, Pennsylvania, New Jersey, Connecticut, and West Virginia. The casino experienced a successful 2023, with a 5% year-over-year growth in the states where it operates, outperforming its competitors in the iGaming vertical in those jurisdictions. With the new collaboration with Vegas Matt, FanDuel Casino aims to engage with new customers and expand its reach.
Daniele Phillips, VP of brand strategy at FanDuel Casino, expressed optimism about the partnership with Vegas Matt, noting his ability to reach new audiences and highlight the benefits of FanDuel Casino. Phillips anticipates that Matt will assist in providing engaging casino content to new audiences.
In response to the partnership, Vegas Matt expressed his excitement, looking forward to introducing his audience to FanDuel Casino and showcasing the various games available on the platform, such as Slots, Blackjack, and Roulette. He also emphasized the importance of enjoying games responsibly, aiming to educate customers on responsible gaming practices.
In conclusion, the partnership between FanDuel Casino and Vegas Matt is set to bring exciting content to a wider audience, while also promoting responsible gambling within the online gaming and sports entertainment industry.