FanDuel, a prominent iGaming company in North America and an official betting partner of the NFL, is once again collaborating with longtime partner Rob Gronkowski to create the sequel to last year’s Kick of Destiny.
According to FanDuel’s official announcement, Kick of Destiny 2 will feature four-time Super Bowl Champion Gronkowski as he travels to Las Vegas to attempt a successful field goal just before the start of the Super Bowl. The event will be commentated by Kay Adams, host of FanDuel TV’s Up & Adams show.
Kick of Destiny 2 will introduce a new interactive element that allows customers to make a free pick on whether they think Gronkowski will Make or Miss the kick. Customers who make the correct pick will be eligible to receive an equal share of $10,000,000 in bonus bets. The promotion will be available through the FanDuel Sportsbook app.
In the new Kick of Destiny 2 ad, a disheveled version of Gronkowski is seen walking through the desert, regretting last year’s missed kick. He is saved by his new coach, Carl Weathers, who believes that this year will be different. Additionally, John Cena will participate in the campaign, rooting for Gronkowski to fail.
Rob Gronkowski acknowledged that his previous miss devastated him, and expressed his desire for a shot at redemption. He stated, “I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country. No wind is going to stop me, and we’re going through the uprights this year for everyone who picks that I’m going to make the kick.”
John Cena also shared his excitement for playing the role of the villain in the campaign, expressing his doubt in Gronkowski’s ability to make the kick.
Andrew Sneyd, FanDuel’s executive vice president of marketing, expressed anticipation for engaging NFL fans once again this year and praised Gronkowski for his passionate, entertaining, and trailblazing persona which he believes makes him a perfect fit for FanDuel.
This collaboration is not the first partnership between Gronk and FanDuel. A few months ago, the NFL player teamed up with the gambling powerhouse for a new game called Gronk Spike Cornhole.