GamePLAI, a sportsbook trading supplier that utilizes machine learning and real-time technology to analyze every second of a sporting event and provide rich analytics and forecasts for fan engagement, has secured a new investment of £1.5 million ($1.9 million).
The funding comes from a group of gambling industry veterans, including Pinnacle’s former trading director, Marco Blume. GamePLAI, which offers AI-powered automated trading products for microbetting, player props pricing, and risk management, plans to use the new financing to expand its global presence.
The investment comes ahead of a summer season filled with major sporting events, such as the Copa America, Euro 2024, the end of the current National Basketball Association season, and the upcoming renewal of the Major League Baseball season. GamePLAI intends to accelerate its development at a critical point in 2024, supporting its technology and product roadmap over the next 12 months.
In addition to its live Micro Markets solution, GamePLAI is preparing to launch a player props offering featuring a Player Micros product designed for soccer. This launch is timed to coincide with the Copa America and Euro 2024, recognizing the importance of these tournaments in terms of annual turnover and new account acquisition.
Graham Savage, the company’s chief executive officer, emphasized their growing list of partners benefiting from innovative, player-focused markets that engage fans both during and before games. He also highlighted their mission to become the premium provider of automated and quantitative-driven sports solutions, expressing gratitude for the support of their investors.
GamePLAI also announced the appointment of Donal Barron, former head of corporate development at Banach Technology, as chairman of the leadership team. Barron, who spent around three years with the sports betting technology supplier before its acquisition by PointsBet in a $43 million deal in 2021, brings valuable experience to the team.
In October, PointsBet reported a slight decrease in turnover following the sale of its US assets in its Q1 FY24 report, along with a 3% year-over-year drop in total sports betting handle.