Genius Sports Introduces Edge, an Automated Pricing Solution for Sports Betting

Genius Sports Unveils Revolutionary Automated Pricing Solution for Online Betting

Genius Sports has introduced Edge, a cutting-edge automated pricing solution that is set to revolutionize the online betting market. According to the company, Edge is the first of its kind and is designed to maximize profits across a wide range of sports events and bets.

The innovative solution is capable of recalculating odds in real time at both fixture and market-type levels, thus optimizing the profitability of bets and bet builders. Edge aims to surpass existing risk management solutions that currently limit players, as it seeks to properly optimize a multitude of sporting events and extract maximum margins from every bet.

During trials with Genius Sports clients, Edge demonstrated an impressive average increase of 18% in margins, showcasing its potential to significantly boost operators’ profits. The solution is now available either as a standalone product or as part of Genius Trading Services.

Thomas Holland, product director at Genius Sports, expressed his excitement about the launch of Edge, describing it as a “ground-breaking solution” that will be rolled out across the company’s network of partners. He criticized current risk management services for limiting bookmakers and customers, which ultimately leaves money on the table for operators and creates a frustrating on-platform experience for bettors.

Holland emphasized that Edge will not only maximize in-play betting profits but also minimize losses on bad days for the company’s partners. The release of Edge follows the successful launch of BetVision, a product introduced last year that has transformed NFL betting by providing low latency live game video streams enhanced with betting odds and betslips.

With a number of operators, including FanDuel, quickly adopting the BetVision solution, the growth of sports and sports betting in the United States continues to present Genius Sports with ample opportunities to innovate and expand. The company’s commitment to pushing the boundaries of the online betting market reinforces its position as a leader in the industry.