Hard Rock Atlantic City Embraces Unity Loyalty Program for Guests

Hard Rock Atlantic City Set to Launch New Loyalty Program

Today, Hard Rock Atlantic City is set to roll out its new Unity loyalty program, replacing the existing Wild Card program. This new program will offer regular customers a variety of promotions and benefits, aiming to enhance their overall experience at Hard Rock properties.

The Unity program is a loyalty scheme that will be available across all of Hard Rock’s properties in North America. This unified scheme will ensure that customers can enjoy the same benefits, regardless of which Unity-enabled venue they visit in the region.

Customers visiting different Hard Rock properties will be able to earn tier credits, comps, and free play, further enhancing their gaming and entertainment experience. The introduction of the Unity program will also allow Hard Rock AC guests to download the mobile application to explore and take advantage of the new program.

Existing members of the Wild Card program will be seamlessly transitioned to the new Unity program, with their existing tier points, balances, and offers being automatically carried over. While they have the option to change their card, it won’t be a requirement.

The transition to Unity has been a gradual process in Atlantic City, with high-tier members being onboarded last year, and now the program being made available to all customers.

The Unity program features four tiers, which mirror the four Wild Card tiers (Premier, Elite, Royalty, and X), allowing for an easy transition for existing consumers. Unity is also available across 13 Hard Rock venues in North America, as well as at the Hard Rock Casino Punta Cana in the Dominican Republic.

The launch of Unity in Atlantic City follows Hard Rock’s acquisition of WGames, which has enabled the launch of Hard Rock Games, a social gaming platform featuring a variety of free-to-play casino games. Hard Rock Games will also be integrated with the Unity program, allowing players to earn points that can be redeemed at any of the company’s properties.

In addition, players can also enjoy various paid offerings within the Hard Rock Games platform to earn points. Hard Rock has also recently secured approval for its Kenosha property and held a groundbreaking ceremony for its Hard Rock Hotel & Casino Tejon.