iGameMedia Announces Partnership with Pragmatic Play

Pragmatic Play and iGameMedia Partner to Deliver Ultra-Low Latency Sports Streaming Solution

Pragmatic Play, a leading game content provider in the iGaming industry, has announced a new partnership with iGameMedia, a state-of-the-art sports streaming platform. The collaboration aims to deliver ultra-low latency sports streaming using iGameMedia’s integrated streaming solution, ONEPlatform.

The ONEPlatform solution offers seamless and intuitive access to sports streaming for clients, eliminating the need for lengthy timelines and change management. This innovative solution is particularly beneficial for inplay betting products used by many companies in the industry.

In addition to providing easy access to sports content, the integrated solution also addresses challenges such as mapping IDs from different API sources. iGameMedia utilizes iGame ONEMap, a product that uses AI and ML technology to automate the mapping process with high accuracy.

This mapping tool also solves issues related to non-standard team naming conventions, ensuring that events are correctly identified and mapped in the system. Pragmatic Play’s recently launched sportsbook will leverage ONEPlatform to provide customers with a streamlined managed services solution that fully supports live streaming.

iGameMedia already has partnerships with other industry-leading providers, including Genius Sports, IMG Arena, Infront Bettor, Sportradar, and StatsPerform. Representatives from both Pragmatic Play and iGameMedia expressed their excitement about the new partnership.

Chris Cousin, commercial director of iGameMedia, highlighted the team’s enthusiasm for joining forces with Pragmatic Play, emphasizing the unrivaled platform innovation and consolidated content approach for the sportsbook market. Meanwhile, Gareth Crook, vice president of sports at Pragmatic Play, praised the partnership for providing operators with access to a unique portfolio of official live video streaming content, enhancing the betting experience for sportsbook bettors.

In other news, Pragmatic Play recently launched Loki’s Riches, a new slot game inspired by Nordic mythology.