GeoComply, a geolocation specialist, has released data concerning the Super Bowl weekend, revealing a significant increase in geolocation checks. According to the company, there was a 22.3% rise in geolocation activity during the Super Bowl, surpassing the figures from the previous year.
This increase in geolocation checks is seen as a pivotal shift towards a state-regulated, taxed, and secure betting environment in the US. GeoComply analyzed data across 28 US states, Washington DC, and Puerto Rico, uncovering some interesting insights. The company reported that there were a total of 8.5 million active sports betting accounts during the Super Bowl weekend, indicating a 15% year-on-year increase.
Leading up to the Super Bowl, GeoComply recorded over 1.77 million new users creating legal online betting accounts, adding to the total of 13.7 million new accounts since the start of the 2023/24 season. Additionally, minutes before the start of the game, GeoComply observed a surge in betting activity, reaching a peak of 14.75 thousand transactions per second (TPS), which is nearly double the TPS from the previous year’s Super Bowl and the highest ever recorded on GeoComply’s systems.
Anna Sainsbury, the co-founder and CEO of GeoComply, praised the record-breaking results during the first Super Bowl in Nevada, highlighting the company’s role in supporting the growth of a regulated sports betting industry that prioritizes player protection, accountability, and security. Sainsbury emphasized GeoComply’s commitment to promoting compliance and aiding its clients in responsibly expanding the “player funnel.”
Sainsbury also expressed the company’s dedication to innovation, stating that GeoComply’s technology combines geolocation precision with a seamless player experience, which she believes is crucial for the success of the betting industry. Looking ahead, Sainsbury stated that GeoComply will continue to enhance its technology with the expectation that more states and players will participate in legal sports betting by the next Super Bowl.