UK bookmaker, William Hill, has added four prominent figures from the Irish horse racing sector to their brand ambassador team. The newest members include trainer Gavin Cromwell, presenter and broadcaster Jane Mangan, and National Hunt jockeys J J Slevin and Sean Flanagan. This move supports William Hill’s commitment to promoting and backing horse racing in the UK, Ireland, and beyond.
As part of their role as brand ambassadors, the new additions will contribute blogs and create video content to keep fans updated on the latest developments in the professional horse racing world. This content will be distributed across William Hill’s social media platforms, allowing for greater engagement with the sport’s followers.
The timing of these partnerships is no coincidence, as J J Slevin is set to partner with Fastorslow in the upcoming Dublin Racing Festival. Additionally, William Hill has extended its sponsorship of the William Hill Champion Chase at the Punchestown Festival for the next three years, further solidifying their commitment to Irish horse racing.
Andrew McCleave, head of marketing for William Hill Ireland, expressed his delight in welcoming the new additions to the ambassadorial team. He emphasized the talent and unique insight that Gavin Cromwell, J J Slevin, Sean Flanagan, and Jane Mangan bring to the table, underscoring their potential to captivate and inform followers.
Furthermore, McCleave highlighted William Hill’s longstanding support of the UK racing industry and their new goal of establishing a strong presence within the Irish racing community. This sentiment was echoed in the bookmaker’s recent partnership with Off The Ball, an Irish sports media company, with McCleave expressing confidence in the collaboration’s ability to elevate William Hill’s profile in the Irish racing sphere.