Sports betting operator, Kindred, has announced a new partnership with sports data and analytics specialist, Stats Perform. The agreement will provide Kindred with access to Stats Perform’s RunningBall and Opta product suites, allowing the company to offer its customers real-time official sports data feeds and statistics to enhance their betting experience.
The partnership is part of Kindred’s efforts to improve its proprietary sportsbook platform, Kindred Sportsbook Platform (KSP), and provide customers with a frictionless in-play betting experience. By leveraging Stats Perform’s data feeds and player statistics, Kindred aims to offer a wide range of betting markets centered on player performance, as well as entertaining and informative content for its users.
Stats Perform’s chief betting officer, Andrew Ashenden, expressed excitement about the expanded partnership, emphasizing the value that the two companies will unlock together. Meanwhile, Andreas Reimblad, director of sportsbook at Kindred, noted that the partnership will benefit the company’s fans and customers and set new standards in delivering a unique and superior sports betting experience.
In addition to the partnership announcement, Kindred recently posted strong Q4 results. On the other hand, La Française des Jeux (FDJ), a leading lottery and sports betting operator in France, has expressed interest in acquiring Kindred. The news of the partnership and potential acquisition has positioned Kindred as a key player in the sports betting industry.