Kwiff and Sportradar Announce Extension of Data Deal

Kwiff, the high-energy betting service, has announced an expansion of its partnership with Sportradar, the leading sports technology company. The extended deal will see Sportradar continuing to supply kwiff with pre-match and live score data for a variety of sports, as well as providing content solutions such as Live Match Trackers. In addition, the agreement now includes esoccer, allowing kwiff to offer fans a plethora of new content and integrate esoccer streaming into its betting services.

The extended partnership between Sportradar and kwiff has been solidified through 2025, reinforcing Sportradar’s position as a top supplier of data and content. Charles Lee, the CEO of kwiff, praised the expanded partnership, calling Sportradar a “fantastic partner” and expressing his gratitude for their support over the years. He emphasized the alignment of Sportradar’s data and content with kwiff’s sportsbook and platform, stating that it enhances the entertaining and personalized experience for players.

In other developments, Sportradar has recently introduced FanID, a new data collection solution designed to assist advertisers in a post-cookie world. The goal of FanID is to deliver personalized fan engagement following the removal of third-party cookies in 2024. Sportradar plans to leverage its extensive network of partners and clients to promote this solution, aiming to provide companies with deeper and more contextually relevant insights through its proprietary data coverage and advertising tech.

Furthermore, Sportradar has extended its integrity agreement with the Asian Football Confederation, continuing its work on integrity matters for the league through 2027. Additionally, Sportradar has partnered with Tennis Data Innovations (TDI), a joint venture of ATP and ATP Media, to power global data and streaming rights for betting and media data rights for all ATP Tour and ATP Challenger Tour events.

These developments emphasize Sportradar’s position as a leader in sports data and technology, with the company continuing to expand its offerings and partnerships in the sports industry.