Betting operator Kwiff has made a strategic move to enhance its horseracing offerings by signing a streaming agreement with Racecourse Media Group (RMG). This collaboration will allow Kwiff players to access a wide variety of UK and Irish racing content from RMG’s network of 35 racecourses, which host almost 1,200 race meetings annually.
The agreement covers races at prestigious venues such as Cheltenham, Aintree, Newmarket, Epsom Downs, Goodwood, and York. Kwiff users will now have the opportunity to immerse themselves in the thrilling world of horseracing from these top-tier locations, adding an extra layer of excitement to their betting experience. This new content is expected to be valuable to Kwiff’s 2024 growth plans.
RMG’s director of betting, Ben Dowding, expressed excitement about the partnership, emphasizing the positive impact it will have on customer engagement. He stated, “We are delighted Kwiff have become one of RMG’s valued streaming partners. Their customers will now enjoy access to some of the best racing in the world.”
The focus on updated streaming content aligns with Kwiff’s shift to a mobile-first approach. A previous partnership with mobile measurement and analytics suite Adjust in May 2023 helped the betting company optimize acquisition and bolster brand loyalty, aiming to stand out amidst competition in the online wagering market.
Collaborating with RMG marks an extension of Kwiff’s foray into horseracing, following a horseracing data agreement signed in May 2023. Kwiff CEO Charles Lee expressed his delight at extending the collaboration with RMG, highlighting the popularity of horseracing among bettors and the potential for exciting wagering opportunities with RMG’s high-profile races.
As the horseracing landscape continues to captivate enthusiasts globally, partnerships like these aim to bring the excitement and drama of live racing directly to the fingertips of betting enthusiasts. For Kwiff users, this collaboration signals a broader array of horseracing content and reinforces the platform’s commitment to offering diverse and engaging betting experiences.