Basketball icon LeBron James has recently become a talent ambassador for DraftKings, a well-known American betting operator. Despite being known for his basketball skills, James’ partnership with DraftKings will focus on football. The multi-year deal will involve the Los Angeles Lakers star in various football activations related to key events. Due to the terms of his agreement, James is restricted from discussing the NBA but will use his understanding of the professional sports sector to contribute to the football initiatives.
Before pursuing a career in professional basketball, James played football for two years at St. Vincent-St. Mary High School in Akron, Ohio. Speaking about his new venture, James expressed excitement about joining DraftKings, stating that football season just got a lot more fun.
Jason Robins, the board chair of DraftKings, welcomed James to the family and praised him as “one of the most influential athletes of all time.” Robins described the partnership as an “absolute honor and privilege” for DraftKings and expressed eagerness to collaborate with James, a passionate sports fan who shares the operator’s competitive mindset.
In addition to James, DraftKings recently appointed Marie Donoghue as its new chief business and growth officer. Donoghue is expected to utilize her extensive experience to aid DraftKings in its growth and oversee internal processes. Furthermore, there are reports of a potential partnership between DraftKings and Barstool Sports, with insider sources suggesting it could be a game-changing deal.
However, amid the positive developments, DraftKings also faced challenges as two individuals were indicted for their involvement in a recent cyberattack on the company. If convicted, they could face up to 20 years in prison. Despite this setback, DraftKings remains focused on its growth and expansion, with new partnerships and additions to its team, including the high-profile collaboration with LeBron James, signaling its commitment to the future.