LeBron James Considering Content Streaming, Receives Invitations from Twitch and Kick
Basketball superstar LeBron James is contemplating entering the world of content streaming, with a focus on streaming his Madden NFL games. The Los Angeles Lakers’ player took to social media to seek input from his fans on which platform brand he should use for streaming.
After LeBron’s announcement, he received invitations from representatives of both Twitch and Kick. Twitch and Kick are two major players in the content streaming industry, and their interest in partnering with LeBron reflects the growing competition in the market.
On Twitter, LeBron asked his fans, “Who should I stream with? Meaning which platform brand,” sparking a flurry of responses and invitations from prominent figures in the streaming community. Trainwreckstv, a well-known streamer and supporter of Kick, praised LeBron as “the greatest of all time” and extended an invitation for him to join other Kick celebrities on the platform.
In addition to Trainwreckstv, Adin Ross, who was previously banned from Twitch, also suggested that LeBron should consider streaming on Kick. Andrew Santamaria, Kick’s head of strategic partnerships, even went so far as to express his readiness to offer LeBron a suitable contract for streaming on their platform.
Meanwhile, Twitch’s CEO, Daniel Clancy, also made an offer to LeBron, touting Twitch as the best platform for content creators. He mentioned their updated streaming rules that would allow LeBron to stream on both Twitch and YouTube, providing him with more flexibility in reaching his audience.
The competition between Twitch and Kick for LeBron’s streaming rights exemplifies the rivalry between the two platforms. Kick is aggressively pursuing influential celebrities with enticing deals, while Twitch continues to position itself as a leading platform for content creators. However, Kick’s association with the gambling industry remains a concern for some fans.
At present, LeBron has not revealed his decision regarding which platform he will choose for streaming. Nevertheless, his consideration of joining either Twitch or Kick represents a significant development in the ongoing battle for dominance in the content streaming arena.