Light & Wonder Expands Content Portfolio with Crucible Gaming Deal
Leading provider of gambling content and services, Light & Wonder, has recently announced a new partnership with fast-growing gaming studio, Crucible Gaming. The deal will see five of Crucible Gaming’s best games go live on Light & Wonder’s aggregation platform, adding a mix of traditional concepts and innovative features to the company’s extensive content portfolio.
Crucible Gaming has quickly made a name for itself in the gaming industry, with a series of successful titles under its belt since its inception. The studio is led by a team of industry professionals with extensive experience in both iGaming and land-based gaming sectors, allowing them to create products that resonate with players and establish strong relationships with operators.
For Light & Wonder, the partnership represents an opportunity to further enhance its content portfolio and establish a valuable relationship with a promising studio. Steve Mayes, senior director of digital partnerships at Light & Wonder, expressed his excitement about the collaboration, emphasizing the company’s dedication to bringing high-quality and unique experiences to the market.
Mayes also praised Crucible Gaming for its achievements in the industry and highlighted Light & Wonder’s commitment to elevating the studio’s content through its global gaming ecosystem. Similarly, Ed Byard, founder and CEO of Crucible Gaming, conveyed his team’s enthusiasm about joining forces with Light & Wonder, emphasizing their intent to push the boundaries of iGaming in the coming years.
Byard also assured that Crucible Gaming will continue to leverage its cutting-edge ANVIL framework to develop innovative and high-earning products. This sentiment was echoed by Light & Wonder, whose extensive library of over 3,500 games, both in-house and aggregated, continues to expand through partnerships with notable studios and investments in platforms like Flows.
The collaboration between Light & Wonder and Crucible Gaming reflects a strategic move for both companies, as they aim to strengthen their positions in the competitive gaming industry while delivering top-tier gaming experiences to a global audience.