Light & Wonder Announces Strategic Investment in Flows

Light & Wonder has made a strategic investment in Flows, a no-code automation platform, in order to help Flows grow and expand into new markets. Light & Wonder has already used Flows’ technology to improve their own operations and sees the potential for even further benefits in the future.

Flows’ no-code automation platform is designed to speed up development for gaming businesses and simplify integrations, making operations more efficient. The platform has recently introduced a voice control tool that uses advanced AI models to allow clients to create complex omnichannel jackpots using vocal or text input.

Dylan Slaney, Light & Wonder’s chief executive of iGaming, praised Flows’ technology and called the investment a “logical next step.” Flows’ CEO, James King, also expressed gratitude for the investment, stating that it will help Flows become a global leader in codeless automation solutions.

King described the investment as a “catalyst” for Flows’ growth and innovation, reaffirming the company’s commitment to making technology accessible and transformative for businesses worldwide.

In addition to the investment in Flows, Light & Wonder has also formed partnerships with RubyPlay and expanded their deal with Everi Digital. These moves demonstrate Light & Wonder’s commitment to innovation and growth in the iGaming industry.