Light & Wonder has recently announced a partnership with RubyPlay that will allow the company to access the content provided by RubyPlay. This partnership will give Light & Wonder access to a variety of cutting-edge games, including the Immortal Ways series and the signature Immortal Ways mechanic. This mechanic provides players with 10,000 ways to win and includes two Immortal Arrays across the four middle reels, enhancing the excitement of the games. Players can also earn bigger prizes through bonus wheels.
RubyPlay offers over 100 engaging slots, which will further strengthen Light & Wonder’s aggregation platform. Additionally, this partnership will benefit RubyPlay by providing its content with a more efficient route into new markets.
Dr. Eyal Loz, CPO of RubyPlay, expressed excitement about integrating their content onto Light & Wonder’s platform, allowing more players around the world to enjoy their cutting-edge slots. Steve Mayes, Light & Wonder’s senior director of digital partnerships, praised RubyPlay’s content and reputation, highlighting the addition of its content to Light & Wonder’s aggregation platform.
In addition to the partnership with RubyPlay, Light & Wonder has also expanded its long-term deal with Everi Digital, a subsidiary of Everi Holdings. As part of this expansion, Light & Wonder will power its clients in the UK and Italy with a range of Everi Digital’s catalog of over 70 games. This marks the first entry of Everi’s content into Italy. The expanded agreement will also see Light & Wonder roll out Everi Holdings’ games in South America.
Jordan Brent, Everi’s digital commercialization VP, expressed excitement about the collaboration, stating that his team is looking forward to reaching new players through Light & Wonder. Steve Mayes commented on the deal, noting the popularity of Everi Digital’s content among North American audiences and expressing anticipation for offering them in other markets.
Overall, these partnerships will allow Light & Wonder to expand its online content offerings and provide players in various markets with access to cutting-edge games and new exciting experiences.