Microgaming Announces Rebranding of Play It Forward and Corporate Websites

Microgaming, the leading supplier of online gaming systems, services, and platforms, has announced a major overhaul of its corporate and Play It Forward websites. The company, founded in 1994, has been steadily expanding its global presence and is known for its innovative and high-quality solutions.

The decision to rebrand the websites comes as Microgaming enters its fourth decade of operation. The company aims to underline its transformative journey through a visual rebrand, while maintaining its iconic logo. According to a statement from the company, the rebranding is intended to inject new life into the brand with a contemporary look, vibrant design elements, and a focus on its people.

Alex Wilson, the head of marketing at Microgaming, expressed excitement about the rebranding, stating that it redefines the brand while preserving its rich heritage. He also emphasized the company’s extensive experience in the gambling industry, spanning over three decades, and reaffirmed Microgaming’s position as a leading technology and software supplier for gambling operators worldwide.

In addition to the visual rebrand, the overhaul of the websites highlights Microgaming’s commitment to its employees and their growth and development. The company has received numerous awards for its efforts in this area and is dedicated to diversity and inclusion. Microgaming credits its employees for playing a crucial role in the rebranding of the corporate and Play It Forward websites.

Currently, betting and gaming operators around the world rely on Microgaming’s technology and software, which is responsible for facilitating more than 210 million wagers daily. This latest initiative demonstrates the company’s ongoing commitment to evolving and adapting to the needs of the rapidly growing online gaming industry.