Rabona, a premium sportsbook brand and online casino, has recently made headlines with the announcement of former boxing champion Mike Tyson as its new brand ambassador. The partnership aims to offer players exclusive Tyson-branded bonuses and livestreams that will combine the thrill of casino gaming with the legacy of the boxing legend.
As part of this collaboration, Tyson, who held the undisputed world heavyweight champion title from 1987 to 1990, will engage with players through monthly livestreams on Rabona’s official Twitch and Kick channels. During these livestreams, Tyson will not only showcase his prowess in the casino’s games but also share anecdotes from his illustrious boxing career and provide insights on gambling.
Speaking on behalf of Rabona, public relations director Mike Varius expressed the casino’s dedication to providing “legendary experiences.” He emphasized Tyson’s status as a living legend, making him the perfect fit to represent the brand. Varius highlighted Tyson’s dynamic presence and genuine love for gaming, both of which align with Rabona’s brand ethos.
In addition to Tyson’s engagement, players at Rabona can look forward to various perks, including exclusive bonus plays such as the Iron Bonus, a risk-free bonus of up to €100 for new and existing users, as well as giveaways and other surprises yet to be unveiled.
Tyson himself took to Instagram on February 5 to commend Rabona for its commitment to delivering an adrenaline-packed gaming experience. He drew parallels between the casino’s dedication and his own determination in the boxing ring, expressing his enthusiasm for bringing the same intensity and spirit to the online gaming world alongside Rabona.
Rabona’s innovative approach to sportsbook and online casino gameplay includes gamification features, captivating aesthetics, and a user-friendly interface for seamless browsing. In addition to its pre-match and live betting markets, the casino offers the latest releases from top industry providers, ensuring a diverse and engaging gaming experience for its players.
This isn’t the first time Tyson has taken on the role of brand ambassador, as he previously became the face of BRBET in Brazil in November 2022. With this latest partnership, Rabona looks to further solidify its position as a leading destination for sportsbook and online casino enthusiasts, offering a unique blend of gaming excitement and the iconic legacy of a boxing legend.