The use of loyalty programs by casino and entertainment operators has skyrocketed in popularity over the last decade. Recognizing the potential of this trend, leading operators on the Las Vegas Strip, such as MGM Resorts International, have launched their own loyalty programs to reward their returning and loyal clients. MGM Rewards is the loyalty program offered by MGM Resorts International, allowing members to earn points and redeem them for various perks and incentives.
In an exciting development, MGM announced a collaboration with Marriott International to create the MGM Collection with Marriott Bonvoy. This partnership aims to provide exceptional benefits and incentives for guests of both brands and is expected to debut by early 2024. Several resorts, including Bellagio, The Cosmopolitan of Las Vegas, ARIA Resort and Casino, and Park MGM Las Vegas, are set to headline the MGM Collection, adding their distinct personalities to Marriott Bonvoy’s brand portfolio.
Furthermore, MGM revealed that MGM Rewards members will have the opportunity to obtain Marriott Bonvoy status. Gold members will be eligible for Marriott Bonvoy Silver Elite, Platinum members for Marriott Bonvoy Gold Elite, and NOIR members for Marriott Bonvoy Ambassador Elite status. This move is in line with the company’s efforts to unlock significant benefits and experiences for members of both programs.
The collaboration between Marriott Bonvoy and MGM Rewards is anticipated to provide thrilling experiences and benefits for their members. With this announcement, MGM is gearing up for the launch of the partnership between the two globally recognized brands, setting the stage for an exciting future for their loyal customers.