New Data: Over One-Third of Americans Engage in Online Sports Betting, Survey Reveals

A recent study conducted by the Siena College Research Institute (SCRI) and St. Bonaventure University’s Jandoli School of Communication found that 35% of Americans engage in sports betting, with 19% owning online sports betting accounts. The study also revealed that 93% of participants consider sports betting to be a fun and engaging activity.

The survey showed that 85% of sports bettors believe that gambling enhances the games they watch, and 80% believe they are capable of making money on their bets. Additionally, 71% of respondents mentioned registering with a promotion and receiving free money as the reason for opening an online sports betting account.

Moreover, 63% of bettors stated that they owned more than one online sportsbook account. The director of SCRI, Don Levy, noted that 75% of Americans admitted to watching online sportsbook advertisements, which may explain why “one in five have an account.”

However, the study also uncovered concerning findings. Close to 40% of bettors reported feeling bad or ashamed when dealing with losing bets, and 38% acknowledged they wagered more money than they should have. Additionally, 18% of American bettors reported losing money that was meant for covering their financial obligations or lying to someone about their betting habits.

The study also found that while over 50% of bettors reported chasing a bet to recover from a loss, only 9% actively sought help or called a gambling hotline. Dean Aaron Chimbel of St. Bonaventure University’s Jandoli School of Communication noted that two-thirds of sports fans consider online betting to generate gambling issues, and close to 50% of Americans, including over 40% of avid fans, believe online betting “will corrupt organized sports” while supporting better regulations.

Finally, the study revealed that 49% of respondents support the legalization of online sports betting in all 50 states in the US, while only 29% oppose it. Last August, Men’s Health magazine conducted a survey on sports betting habits, and a similar study from November 2023 conducted by the Swedish Gambling Authority and research company Enkätfabriken provided insights into gambling habits and awareness among Swedes.