Alea, a live data-driven casino game aggregator, has appointed Jordi Sendra as its new chief executive, replacing incumbent CEO Alex Tomic. Tomic has decided to step down from his role, marking a major shift for the company as he has been leading Alea since its establishment in 2012. He will now move into a non-executive role to focus on the company’s overall strategy in emerging markets, such as Africa, Asia, and Latin America.
Sendra, who previously served as the chief operating officer of the company for three years, will take over as CEO. Prior to his role at Alea, Sendra was the managing director at Fapp Sistemas de Aspiración for five years and spent over two years at Synergic Partners, a business consultancy. As Sendra steps into his new position, Ramon Glieneke will fill his former role as the new COO. Glieneke brings years of experience in API aggregation to his new role and will be responsible for the company’s day-to-day operations.
In response to his new appointment, Sendra expressed his excitement about leading Alea, describing the company as “one of the most exciting aggregator platforms” in the industry. He also welcomed Glieneke to the team and emphasized the importance of bringing in talented individuals from outside the iGaming industry. Sendra believes that Glieneke’s experience in API aggregation from the travel sector will provide Alea with valuable knowledge and a new perspective, contributing to the company’s continued success.
Glieneke also shared his enthusiasm for the new opportunity, emphasizing Alea’s position as one of the fastest-growing iGaming companies and expressing his eagerness to work alongside Sendra. He believes that his new role as COO presents a fantastic opportunity to leverage his aggregation experience and support the company as it continues to grow and succeed.
Overall, the new leadership changes at Alea reflect a strategic shift for the company as it aims to capitalize on emerging markets and continue its growth within the iGaming industry. Sendra and Glieneke’s appointments demonstrate the company’s commitment to bringing in experienced and talented individuals to drive its success.