Oregon Lottery Launches Super Bowl Betting Game Featuring Taylor Swift Theme

The Associated Press reported that US sportsbooks were not accepting bets on whether pop icon Taylor Swift would make an appearance at the Super Bowl to support her boyfriend, Travis Kelce, and the Kansas City Chiefs. However, the Oregon Lottery has announced a range of Taylor Swift-themed bets available through their DraftKings Sportsbook for the upcoming Kansas City Chiefs and San Francisco 49ers game.

The Taylor Swift songs-related wagers, named “for the Swifties,” include bets like “Shake It Off,” which allows bettors to wager on which team will score first, and “Wildest Dream,” calling for Travis Kelce to score the game’s first and last touchdown.

This year’s prop bets range from predicting the team that will win the coin toss to whether a scorigami (a never-seen-before score) will be reached. Other options include guessing the color of the Gatorade poured on the winning coach, the game’s MVP, or whether the defenses will manage a scoreless quarter.

The Oregon Lottery’s sports betting products manager, Kerry Hemphill, cited the Super Bowl as the most popular event for betting in the US. Hemphill also noted that while the usual fanfare and celeb attendance generate significant interest in sports betting, the “Taylor effect” could attract more casual sports bettors this year.

Since its debut in October 2019, the Oregon Lottery has seen wagers totaling $1.75 billion. Since April 25, 1985, the lottery has generated close to $15.5 billion in funding, supporting various public causes.

During last year’s event, Oregon players placed nearly 307,000 bets through the DraftKings Sportsbook$5.3 million in wagers. The largest single win of the day was more than $21,000 on a $350 bet.

Additionally, research by Eilers & Krejcik Gaming projected that this year’s Super Bowl could secure a 1% share of the nation’s overall wagering handle, with an estimated $1.25 billion in regulated wagers placed on the game throughout the country.