Paddy Power’s Big 180 Campaign Generates $1M for Prostate Cancer UK

Paddy Power’s The Big 180 fundraising effort for Prostate Cancer UK has exceeded expectations by raising £832,000, surpassing the initial target of £1,000 for every 180 scored in the Paddy Power World Darts Championship. With three matches remaining in the tournament, there is still hope that the final total will surpass the £1 million mark.

The company’s statement revealed that the total of 180s scored currently stands at 832, with the figure rising to £832,000 after the quarter-finals. Paddy Power remains confident that the championship is on track to surpass last year’s record-breaking 901 180s.

Paddy Power also encouraged men to take care of their health, emphasizing that prostate cancer is curable if caught early. The campaign includes a leaderboard highlighting the players who have contributed the most to the charitable campaign. Chris Dobey currently leads the board with 43 180s, followed by Scott Williams with 37 and Luke Humphries with 36. The campaign aims to raise awareness about the dangers of prostate cancer and encourage at least 180,000 fans to use Prostate Cancer UK’s online risk checker during the tournament.

Laura Kerby, the CEO of Prostate Cancer UK, emphasized the importance of early detection and urged men to take the 30-second test. Similarly, Matthew Porter, the CEO of the Professional Darts Corporation, expressed hope that millions of men watching the championship will take the test.

In other news, Paddy Power recently announced the closure of 21 shops in Ireland, leaving the company with approximately 230 remaining. The company has pledged to redeploy as many employees as possible and provide compensation to those affected by the closures.