PressEnter Group promotes Hampus Eriksson to Deputy CEO

The leadership team at PressEnter Group, a prominent iGaming company, has recently expanded with the promotion of Hampus Eriksson to the role of Deputy Chief Executive Officer. Eriksson, who already held the position of Chief Product Officer, will now take on additional responsibilities in his new role.

During his time as Chief Product Officer, Eriksson played a pivotal role in revamping the company’s product capabilities and processes, as well as launching PressEnter’s first sports betting brand, XLBet. He also played a key role in the company’s expansion into Ontario and Romania, and led investments in technical enablers and oversaw the completion of the company’s full cloud migration.

With the appointment of Eriksson as Deputy CEO, it is expected that CEO Lahcene Merzoug will be able to focus more on long-term projects and strategies. Merzoug expressed confidence in Eriksson’s ability to enhance the company’s efficiency, emphasizing Eriksson’s extensive experience and expertise in running a business effectively and efficiently.

Eriksson expressed his excitement about his new role, noting that the management buyout in November 2022 has left the company in a much stronger position and he looks forward to working alongside Merzoug to lead the organization to greatness.

PressEnter Group operates several iGaming brands and has partnerships with various providers to offer premium content across its brands, including XLBet, Nitro Casino, Ultra Casino,, and Just Spin. With the addition of Eriksson to the leadership team, the company is poised to continue its growth and success in the iGaming industry.