SAP America and Churchill Downs Announce Strategic Partnership

Churchill Downs Incorporated (CDI) has recently announced a long-term collaboration with SAP America, a leading enterprise application software provider. This partnership will see SAP become the official technology partner of Churchill Downs Racetrack, the Kentucky Derby, and the Kentucky Oaks.

As part of the agreement, SAP will also have the naming rights for the SAP Starting Gate Suites and will be the presenting partner for the Kentucky Derby and Churchill Downs mobile applications.

SAP is known for its expertise in helping businesses operate as intelligent and sustainable enterprises. Using advanced technologies such as machine learning, Internet of Things, and analytics, SAP provides deep business insights to its clients, enabling them to stay ahead in their respective industries.

The president of SAP America, Lloyd Adams, expressed his excitement about the partnership, stating that teaming up with the Kentucky Derby presents a great opportunity for SAP to provide cutting-edge solutions to Churchill Downs.

Bill Mudd, COO of CDI, also expressed his enthusiasm for the partnership, citing SAP’s global brand and expertise as valuable assets in driving innovation and growth for CDI.

The partnership comes at an exciting time for Churchill Downs, as it gears up for the 150th running of the Kentucky Derby. The collaboration with SAP is expected to further strengthen CDI’s capacity to innovate and enhance its technological capabilities.

In light of this partnership, rumors about a possible sale of CDI’s online betting arm, TwinSpires, have been denied by Churchill Downs’ management in October 2023.

Overall, the multi-year partnership between CDI and SAP is set to bring forth new opportunities for technological advancement and growth for both organizations, as they join forces to elevate the experience of the Kentucky Derby and Churchill Downs Racetrack.