Leading provider of nonstop betting services, Sports Information Services (SIS), has made the decision to withdraw its greyhound simulcast operations from the US market. The company, known for providing betting operators with desirable and profitable content, had previously offered thousands of races from Mexican, Irish, and English tracks to US-based operators.
SIS is jointly owned by key players in the UK’s betting industry, including 888, William Hill, Entain, and Betfred. Entain, the company’s largest shareholder with a 23% stake, owns nine out of the 20 licensed British greyhound tracks through its joint venture with Arena Racing. This joint venture has also secured media rights for five independent greyhound tracks.
According to Michele Fischer, SIS Content Services’ vice president, the decision to withdraw from the US greyhound market was based on simple economics. With the growing number of US states banning bets on greyhound products, there are not enough parimutuel operators able to sell the content to produce a profitable product. Fischer reassured the US market of SIS’ ongoing commitment while emphasizing that greyhound racing no longer represents one of their areas of interest.
The decision was celebrated by Grey2K USA Worldwide, a campaign group focused on ending greyhound racing. Executive director, Carey Thiel, described SIS’ decision as “huge” and expressed excitement at the news, stating that the US market will not be used to prop up the cruelty of greyhound racing.
In other news, SIS announced plans to expand into the African market through agreements with Aardvark Technologies and local operator Jolibet. Additionally, the company will integrate its premium product portfolio with Altenar’s sportsbook.
The withdrawal from the US greyhound market and the company’s expansion into new markets mark significant developments for SIS as it continues to navigate the global betting industry.