X and BetMGM Partner to Create Groundbreaking Sports Betting Deal

BetMGM Announces Landmark Partnership with Social Media Platform X

The sports betting and iGaming powerhouse BetMGM has recently announced a groundbreaking partnership with the popular social media platform X. This collaboration marks the first of its kind between a major social media platform and a gambling operator. As part of the deal, BetMGM will serve as X’s exclusive live odds sports betting partner, with its odds and branding integrated directly into the platform.

This integration will allow X users to access BetMGM’s latest betting odds on professional football, with plans to expand to additional sports in the future. In addition, games featured on X will link directly to BetMGM’s website and app, providing a seamless experience for users looking to place bets on their favorite sports.

The timing of this partnership couldn’t be better, as it comes just ahead of the highly anticipated Super Bowl. This collaboration will enable X to capitalize on the growing demand for sports wagering, offering its users a new way to engage with their favorite teams and games.

According to BetMGM, this partnership will continue to evolve and expand in the coming months, providing users with an enhanced experience and additional features.

BetMGM’s CEO, Adam Greenblatt, expressed his enthusiasm for the partnership, emphasizing X as the “center of the sports world’s conversation.” He sees this as a significant opportunity to connect with a passionate and engaged audience and looks forward to enhancing the platform’s sports interaction with exclusive content and insights.

X’s CEO, Linda Yaccarino, echoed Greenblatt’s sentiments, emphasizing the platform’s commitment to providing sports fans with an unparalleled experience. The partnership with BetMGM aims to bring fans even closer to the action, allowing them to not only cheer for their favorite teams but also place bets on them.

In addition to this landmark partnership, BetMGM also reported strong performance for the year 2023 and remains optimistic about its future growth and prospects. With this historic collaboration with X, BetMGM is poised to expand its reach and tap into the vast potential of social media platforms.